3 Minutes

3 Minutes has, in many ways, been over twelve years in the making — an idea born from a lifelong passion for the sport of boxing.

From as early as I can remember, boxing has inspired me. As a child, I would ask for the VHS tape of Rocky II to be played again and again — drawn in by the music, the drama, and the sheer determination of the story. Even at five years old, I found motivation in those moments.

Growing up in the UK during the 1980s and 1990s, I was captivated by the great fights that stirred so much emotion across the nation. I was also aware of the generations before — the legendary fighters who built the foundations of the sport we know today, not just in Britain but around the world.

The 2000s brought another golden era — a time filled with characters, rivalries, and drama that reignited public passion for the sport. Even today, boxing continues to evolve, with family legacies carrying the gloves forward, generation after generation.

3 Minutes was created to honour and raise the profile of those past and present boxers — the men and women who have shaped the sport both inside and outside the ring. It’s about celebrating not only their achievements between the ropes but also the personas, sacrifices, and stories that define boxing’s enduring spirit.

Along the journey, I’ve been privileged to sit down with some of the sport’s true greats — including Joe Calzaghe, John Conteh, Maurice Hope, and many more. Hearing their stories firsthand has been both humbling and inspiring, and reinforces why this project means so much.

Beyond telling these stories, 3 Minutes also aims to support the wider boxing community by raising awareness for important causes such as The Disability Boxing UK, and NASS (National Axial Spondyloarthritis Society).

Living with ankylosing spondylitis myself, I know firsthand how powerful the benefits of boxing training can be. The discipline, movement, and focus have played a crucial role in managing my condition — proving that the sport offers not just physical strength, but resilience and hope.

Boxing has created opportunities for so many — offering purpose, direction, and belonging to those who might never have found it elsewhere. It has brought joy to countless fans as spectators, but for those who live it, each round tells a deeper story.

My passion is to uncover and share those moments — to find out what was the most influential three minutes in the lives of those who make this sport so extraordinary.